Quotation Schnedlitz, Peter, Zopf, Stefan. 2009. Analyse des Ingredient Brandings am Beispiel Tetra Pak. transfer - Werbeforschung & Praxis (1): 08-23.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal transfer - Zeitschrift für Kommunikation und Markenmanagement
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Analyse des Ingredient Brandings am Beispiel Tetra Pak
Number 1
Year 2009
Page from 08
Page to 23
Reviewed? Y

Associations

People
Schnedlitz, Peter (Former researcher)
External
Zopf, Stefan (RWE, Germany)
Organization
Institute for Retailing & Data Science IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
Google Scholar: Search