Quotation Bharadwaj, Sundar, Floh, Arne. 2008. Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach. INFORMS Marketing Science Conference, Vancouver, Kanada, 12.06.-14.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach
Event INFORMS Marketing Science Conference
Year 2008
Date 12.06.-14.06.
Country Canada
Location Vancouver

Associations

People
Floh, Arne (Details)
External
Bharadwaj, Sundar (Emory University/Goizueta Business School, United States/USA)
Organization
Institute for Marketing Management IN (Details)
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