Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and Ill give you love: Exploring consumer company attachment in mass customization. American Marketing Association (AMA) Summer Marketing Educators' Conference, San Diego, Vereinigte Staaten/USA, 08.08.-11.08.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Give me power and Ill give you love: Exploring consumer company attachment in mass customization |
| Event | American Marketing Association (AMA) Summer Marketing Educators' Conference |
| Year | 2008 |
| Date | 08.08.-11.08 |
| Country | United States/USA |
| Location | San Diego |
Associations
- Projects
- Kleinprojekte von WU-Assistent/inn/en 2008
- People
- Kaiser, Ulrike (Details)
- Schreier, Martin (Details)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)