Quotation Wimmer, Harald, Mayerhofer, Wolfgang. 2007. Kaufentscheidung bei Digitalkameras. transfer - Werbeforschung & Praxis 53 (4): 46-50.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal transfer - Zeitschrift für Kommunikation und Markenmanagement
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Kaufentscheidung bei Digitalkameras
Volume 53
Number 4
Year 2007
Page from 46
Page to 50
Reviewed? Y

Associations

People
Wimmer, Harald (Former researcher)
Mayerhofer, Wolfgang (Former researcher)
Organization
Institute for Marketing Management IN (Details)
Institute for Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5321 Market research (Details)
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