Wimmer, Harald, Mayerhofer, Wolfgang. 2007. Kaufentscheidung bei Digitalkameras. transfer - Werbeforschung & Praxis 53 (4): 46-50.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Kaufentscheidung bei Digitalkameras |
| Volume | 53 |
| Number | 4 |
| Year | 2007 |
| Page from | 46 |
| Page to | 50 |
| Reviewed? | Y |
Associations
- People
- Wimmer, Harald (Former researcher)
- Mayerhofer, Wolfgang (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5321 Market research (Details)