Quotation Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2009. A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions. 5th Marketing Dynamics Conference, Hamilton, Neuseeland, 04.01-06.01..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions
Event 5th Marketing Dynamics Conference
Year 2009
Date 04.01-06.01.
Country New Zealand
Location Hamilton

Associations

People
Reutterer, Thomas (Details)
External
Boztug, Yasemin (University of Aarhus, Denmark)
Breugelmans, Els (University of Maastricht, Netherlands)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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