Rossiter, John R., Grün, Bettina, Dolnicar, Sara. 2008. A Test of Dillon's Theory of True (Brand-Specific) Versus Artifactual (Category-Inferred) Brand-Image Attributes. EMAC-ANZMAC BIGMAC4 Research Symposium, Brighton, Großbritannien, 30.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | A Test of Dillon's Theory of True (Brand-Specific) Versus Artifactual (Category-Inferred) Brand-Image Attributes |
| Event | EMAC-ANZMAC BIGMAC4 Research Symposium |
| Year | 2008 |
| Date | 30.05. |
| Country | United Kingdom |
| Location | Brighton |
Associations
- People
- Grün, Bettina (Details)
- Dolnicar, Sara (Former researcher)
- External
- Rossiter, John R.
- Organization
- Institute for Statistics and Mathematics IN (Details)