Quotation Dolnicar, Sara, Grün, Bettina. 2008. Challenging "Factor-Cluster Segmentation". Journal of Travel Research 47 (1): 63-71.




The concept of market segmentation has been widely accepted and warmly embraced both by tourism industry and academia. In tourism research, this increased interest in segmentation studies has led to the emergence of a standard research approach. Most notably a concept referred to as “Factor Cluster Segmentation” has been broadly adopted. The aim of this paper is to demonstrate that this approach is not generally the best procedure to identify homogeneous groups of individuals (market segments).


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Travel Research
Citation Index SSCI
WU-Journal-Rating new VW-B, WH-A
Language English
Title Challenging "Factor-Cluster Segmentation"
Volume 47
Number 1
Year 2008
Page from 63
Page to 71
Reviewed? Y
URL http://ro.uow.edu.au/commpapers/555/


Grün, Bettina (Details)
Dolnicar, Sara (Australia)
Institute for Statistics and Mathematics IN (Details)
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