Quotation Schweiger, Günter, Hrsg. 2008. Markenarchitektur. Reihe Werbe- und Markenforschung. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Edited book (editorship)
Language German
Type of published work Book
Title Markenarchitektur. Reihe Werbe- und Markenforschung
Location Wiesbaden
Publisher Gabler
Year 2008
ISBN 978-3-8349-1442-2

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Schweiger, Günter (Details)
Organization
Marketing and Consumer Research IN (Details)
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