Treiblmaier, Horst, Strebinger, Andreas. 2008. The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture. Information Systems Journal 18 (5): 479-498.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Information Systems Journal (ISJ) |
Citation Index | SSCI |
WU Journalrating 2009 | A |
WU-Journal-Rating new | INF-A, STRAT-A, WH-A |
Language | English |
Title | The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture |
Volume | 18 |
Number | 5 |
Year | 2008 |
Page from | 479 |
Page to | 498 |
Reviewed? | Y |
Associations
- Projects
- Information technology and brand architecture
- People
- Treiblmaier, Horst (Former researcher)
- Strebinger, Andreas (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)