Treiblmaier, Horst, Strebinger, Andreas. 2008. The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture. Information Systems Journal 18 (5): 479-498.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Information Systems Journal (ISJ) |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | INF-A, STRAT-A, WH-A |
| Language | English |
| Title | The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture |
| Volume | 18 |
| Number | 5 |
| Year | 2008 |
| Page from | 479 |
| Page to | 498 |
| Reviewed? | Y |
Associations
- Projects
- Information technology and brand architecture
- People
- Treiblmaier, Horst (Former researcher)
- Strebinger, Andreas (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)