Penz, Elfriede, Stöttinger, Barbara. 2004. Developing a scale to identify and measure "Europeanness" in consumer behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business, East Lansing, MI, Vereinigte Staaten/USA, 16.09.-19.09..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Developing a scale to identify and measure "Europeanness" in consumer behavior |
| Event | 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business |
| Year | 2004 |
| Date | 16.09.-19.09. |
| Country | United States/USA |
| Location | East Lansing, MI |
| URL | http://aib.msu.edu/events/frontiers/index.asp |
Associations
- People
- Penz, Elfriede (Details)
- Stöttinger, Barbara (Details)
- Organization
- Institute for International Marketing Management IN (Details)