Stöttinger, Barbara, Penz, Elfriede. 2004. Euroconsumer - Myth or reality?. AIB Annual conference, Stockholm, Schweden, 10.07.-13.07..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Euroconsumer - Myth or reality? |
Event | AIB Annual conference |
Year | 2004 |
Date | 10.07.-13.07. |
Country | Sweden |
Location | Stockholm |
Associations
- People
- Stöttinger, Barbara (Details)
- Penz, Elfriede (Details)
- Organization
- Institute for International Marketing Management IN (Details)