Stöttinger, Barbara, Penz, Elfriede. 2004. Euroconsumer - Myth or reality?. AIB Annual conference, Stockholm, Schweden, 10.07.-13.07..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Euroconsumer - Myth or reality? |
| Event | AIB Annual conference |
| Year | 2004 |
| Date | 10.07.-13.07. |
| Country | Sweden |
| Location | Stockholm |
Associations
- People
- Stöttinger, Barbara (Details)
- Penz, Elfriede (Details)
- Organization
- Institute for International Marketing Management IN (Details)