Quotation Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2008. Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?. 37th EMAC Conference, Brighton, Gro├čbritannien, 27.05.-30.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?
Event 37th EMAC Conference
Year 2008
Date 27.05.-30.05.
Country United Kingdom
Location Brighton

Associations

People
Reutterer, Thomas (Details)
External
Boztug, Yasemin (University of Aarhus, MAPP Department of Marketing and Statistics, Denmark)
Breugelmans, Els (University of Maastricht, Department of Marketing, Netherlands)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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