Mayerhofer, Wolfgang. 2007. Das Fokusgruppeninterview. In: Qualitative Marktforschung, Hrsg. Renate Buber, Hartmut Holzmüller, 477-490. Wiesbaden: Gabler.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Das Fokusgruppeninterview |
| Title of whole publication | Qualitative Marktforschung |
| Editor | Renate Buber, Hartmut Holzmüller |
| Page from | 477 |
| Page to | 490 |
| Location | Wiesbaden |
| Publisher | Gabler |
| Year | 2007 |
| ISBN | 978-3-8349-0229-0 |
Associations
- People
- Mayerhofer, Wolfgang (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)