Mayerhofer, Wolfgang. 2007. Das Fokusgruppeninterview. In: Qualitative Marktforschung, Hrsg. Renate Buber, Hartmut Holzmüller, 477-490. Wiesbaden: Gabler.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Das Fokusgruppeninterview |
Title of whole publication | Qualitative Marktforschung |
Editor | Renate Buber, Hartmut Holzmüller |
Page from | 477 |
Page to | 490 |
Location | Wiesbaden |
Publisher | Gabler |
Year | 2007 |
ISBN | 978-3-8349-0229-0 |
Associations
- People
- Mayerhofer, Wolfgang (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)