Quotation Grün, Bettina, Dolnicar, Sara, Rossiter, John R.. 2007. Extending Rungie et al.'s Model of Brand Image Stability to Account for Heterogeneity. 36th European Marketing Academy Conference (EMAC), Reykjavik, Island, 22.05.-25.05.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Extending Rungie et al.'s Model of Brand Image Stability to Account for Heterogeneity
Event 36th European Marketing Academy Conference (EMAC)
Year 2007
Date 22.05.-25.05
Country Iceland
Location Reykjavik

Associations

People
Grün, Bettina (Details)
External
Dolnicar, Sara
Rossiter, John R.
Google Scholar: Search