Grün, Bettina, Dolnicar, Sara, Rossiter, John R.. 2007. Extending Rungie et al.'s Model of Brand Image Stability to Account for Heterogeneity. 36th European Marketing Academy Conference (EMAC), Reykjavik, Island, 22.05.-25.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Extending Rungie et al.'s Model of Brand Image Stability to Account for Heterogeneity |
| Event | 36th European Marketing Academy Conference (EMAC) |
| Year | 2007 |
| Date | 22.05.-25.05 |
| Country | Iceland |
| Location | Reykjavik |
Associations
- People
- Grün, Bettina (Details)
- External
- Dolnicar, Sara
- Rossiter, John R.