Quotation Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich. 2004. Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required?. In Proceedings of the 33rd European Marketing Academy Conference, Hrsg. -, ---. CD:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required?
Title of whole publication Proceedings of the 33rd European Marketing Academy Conference
Editor -
Page from -
Page to -
Location CD
Year 2004

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Grün, Bettina (Details)
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Dolnicar, Sara
Leisch, Friedrich
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