Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich. 2004. Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required?. In Proceedings of the 33rd European Marketing Academy Conference, Hrsg. -, ---. CD:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required? |
| Title of whole publication | Proceedings of the 33rd European Marketing Academy Conference |
| Editor | - |
| Page from | - |
| Page to | - |
| Location | CD |
| Year | 2004 |
Associations
- People
- Grün, Bettina (Details)
- External
- Dolnicar, Sara
- Leisch, Friedrich