Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich. 2004. Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required?. In Proceedings of the 33rd European Marketing Academy Conference, Hrsg. -, ---. CD:
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required? |
Title of whole publication | Proceedings of the 33rd European Marketing Academy Conference |
Editor | - |
Page from | - |
Page to | - |
Location | CD |
Year | 2004 |
Associations
- People
- Grün, Bettina (Details)
- External
- Dolnicar, Sara
- Leisch, Friedrich