Quotation Koller, Monika. 2008. Self-related constructs and their impact on the psychological state of the customer - theory motivated conceptual thoughts and proposed empirical design.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title Self-related constructs and their impact on the psychological state of the customer - theory motivated conceptual thoughts and proposed empirical design
Year 2008

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Koller, Monika (Details)
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Institute for Marketing Management IN (Details)
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