Quotation Schweiger, Günter, Strebinger, Andreas. 2007. Side Effects of Corporate Branding? The Impact of Brand-Architecture Strategy on Corporate Culture and Innovativeness.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language German
Title Side Effects of Corporate Branding? The Impact of Brand-Architecture Strategy on Corporate Culture and Innovativeness
Year 2007

Associations

People
Schweiger, Günter (Details)
Strebinger, Andreas (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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