Quotation Buber, Renate, Meyer, Michael. 2008. Research Methodology in Marketing Management and Retailing: The Qualitative and the Quantitative Paradigm.. Project No. 59s1, Aktion Österreich-Slowakei, Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach), Kosice, Slowakei, 06.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title Research Methodology in Marketing Management and Retailing: The Qualitative and the Quantitative Paradigm.
Event Project No. 59s1, Aktion Österreich-Slowakei
Location Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach), Kosice, Slowakei
Date Feb. 6, 2008

Associations

Projects
Qualitative research in marketing and management
People
Buber, Renate (Details)
Meyer, Michael (Details)
Organization
Institute for Nonprofit Management IN (Details)
Competence Center for Nonprofit Organizations and Social Entrepreneurship WE (Details)
Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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