Buber, Renate, Meyer, Michael. 2008. Research Methodology in Marketing Management and Retailing: The Qualitative and the Quantitative Paradigm.. Project No. 59s1, Aktion Österreich-Slowakei, Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach), Kosice, Slowakei, 06.02.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | Research Methodology in Marketing Management and Retailing: The Qualitative and the Quantitative Paradigm. |
| Event | Project No. 59s1, Aktion Österreich-Slowakei |
| Location | Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach), Kosice, Slowakei |
| Date | Feb. 6, 2008 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Buber, Renate (Details)
- Meyer, Michael (Details)
- Organization
- Institute for Nonprofit Management IN (Details)
- Competence Center for Nonprofit Organizations and Social Entrepreneurship WE (Details)
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)