Buber, Renate. 2008. Applying Qualitative Research Methodology to Marketing Management Research. Invitation, Project No. 49p4, Aktion Österreich-Tschechische Republik, Technische Universität Liberec, Czech Republic, 27.03.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | Applying Qualitative Research Methodology to Marketing Management Research |
| Event | Invitation, Project No. 49p4, Aktion Österreich-Tschechische Republik |
| Location | Technische Universität Liberec, Czech Republic |
| Date | March 27, 2008 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Buber, Renate (Details)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5321 Market research (Details)