Dolnicar, Sara, Grün, Bettina. 2007. Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models. Australasian Marketing Journal 15 (2): 26-41.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | Australasian Marketing Journal |
WU-Journal-Rating new | MAR-D, STRAT-D |
Language | English |
Title | Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models |
Volume | 15 |
Number | 2 |
Year | 2007 |
Page from | 26 |
Page to | 41 |
Reviewed? | Y |