Dolnicar, Sara, Grün, Bettina. 2007. Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models. Australasian Marketing Journal 15 (2): 26-41.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Australasian Marketing Journal |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | English |
| Title | Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models |
| Volume | 15 |
| Number | 2 |
| Year | 2007 |
| Page from | 26 |
| Page to | 41 |
| Reviewed? | Y |