Quotation Dolnicar, Sara, Grün, Bettina. 2007. Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models. Australasian Marketing Journal 15 (2): 26-41.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Australasian Marketing Journal
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models
Volume 15
Number 2
Year 2007
Page from 26
Page to 41
Reviewed? Y

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Grün, Bettina (Details)
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Dolnicar, Sara
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