Quotation Koller, Monika, Salzberger, Thomas. 2008. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. Global Business Innovation and Development Conference, Rio de Janeiro, Brasilien, 16.01.-19.01..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry
Event Global Business Innovation and Development Conference
Year 2008
Date 16.01.-19.01.
Country Brazil
Location Rio de Janeiro

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People
Koller, Monika (Details)
Salzberger, Thomas (Details)
Organization
Institute for Marketing Management IN (Details)
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