Schlegelmilch, Bodo B.. 2007. Marketing Practice in an Era of Janus Trends. Academy of Marketing Conference, Surrey, Großbritannien, 03.07. - 06.07..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Marketing Practice in an Era of Janus Trends |
| Event | Academy of Marketing Conference |
| Year | 2007 |
| Date | 03.07. - 06.07. |
| Country | United Kingdom |
| Location | Surrey |
| Invited Talk | Y |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)