Haghirian, Parissa, Madlberger, Maria, Inoue, Akihiro. 2008. Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes
. In Proceedings of the 41st Hawaii International Conference on System Sciences, Hrsg. Ralph H. Sprague Jr., - . Waikoloa, Hawaii, USA:
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes |
Title of whole publication | Proceedings of the 41st Hawaii International Conference on System Sciences |
Editor | Ralph H. Sprague Jr. |
Page from | |
Page to | |
Location | Waikoloa, Hawaii, USA |
Year | 2008 |
Associations
- People
- Madlberger, Maria (Former researcher)
- External
- Haghirian, Parissa (Sophia University, Japan)
- Inoue, Akihiro (Keio University, Japan)
- Organization
- Institute for Information Systems and Society IN (Details)