Hogg, Margaret K., Penz, Elfriede. 2008. Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior. In Brick & Mortar Shopping in the 21st Century, Hrsg. Tina M. Lowrey, 53-83. New York: Lawrence Erlbaum.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior |
Title of whole publication | Brick & Mortar Shopping in the 21st Century |
Editor | Tina M. Lowrey |
Page from | 53 |
Page to | 83 |
Location | New York |
Publisher | Lawrence Erlbaum |
Year | 2008 |
Associations
- People
- Penz, Elfriede (Details)
- External
- Hogg, Margaret K. (University of Lancaster, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)