Hogg, Margaret K., Penz, Elfriede. 2008. Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior. In Brick & Mortar Shopping in the 21st Century, Hrsg. Tina M. Lowrey, 53-83. New York: Lawrence Erlbaum.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior |
| Title of whole publication | Brick & Mortar Shopping in the 21st Century |
| Editor | Tina M. Lowrey |
| Page from | 53 |
| Page to | 83 |
| Location | New York |
| Publisher | Lawrence Erlbaum |
| Year | 2008 |
Associations
- People
- Penz, Elfriede (Details)
- External
- Hogg, Margaret K. (University of Lancaster, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)