Treiblmaier, Horst, Pinterits, Andreas. 2007. Beyond Utilitarianism: Appealing to Customers' Hedonic Predispositions on Corporate Websites. Special Interest Group on Adoption and Diffusion of Information Technology (DIGIT), Montreal, Kanada, 10.12.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Beyond Utilitarianism: Appealing to Customers' Hedonic Predispositions on Corporate Websites |
| Event | Special Interest Group on Adoption and Diffusion of Information Technology (DIGIT) |
| Year | 2007 |
| Date | 10.12 |
| Country | Canada |
| Location | Montreal |
Associations
- People
- Treiblmaier, Horst (Former researcher)
- Pinterits, Andreas (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)