Quotation Grün, Bettina, Dolnicar, Sara, Rossiter, John R.. 2007. Extending Rungie et al.'s model of brand image stability to account for heterogeneity. In Proceedings of the 36th EMAC Conference, Hrsg. Reykjavik University, CD-ROM. Reykjavik, Iceland: EMAC.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Extending Rungie et al.'s model of brand image stability to account for heterogeneity
Title of whole publication Proceedings of the 36th EMAC Conference
Editor Reykjavik University
Page from CD
Page to ROM
Location Reykjavik, Iceland
Publisher EMAC
Year 2007

Associations

People
Grün, Bettina (Details)
External
Dolnicar, Sara (University of Wollongong, Australia)
Rossiter, John R. (University of Wollongong, Australia)
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