Kaiser, Ulrike, Schreier, Martin. 2007. Give me power and I'll give you love: Exploring consumer brand attachment in mass customization. MCPC 2007 - World Conference on Mass Customization & Personalization, Boston MA, Vereinigte Staaten/USA, 07.10.-10.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | German |
| Title | Give me power and I'll give you love: Exploring consumer brand attachment in mass customization |
| Event | MCPC 2007 - World Conference on Mass Customization & Personalization |
| Year | 2007 |
| Date | 07.10.-10.10 |
| Country | United States/USA |
| Location | Boston MA |
Associations
- People
- Kaiser, Ulrike (Details)
- Schreier, Martin (Details)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)