Quotation Reutterer, Thomas, Tüchler, Regina. 2007. A Markov Chain Clustering Model for Studying Dynamics of Customer-Firm Relationships in a Noncontractual Setting. 3rd French German Austrian Conference on Quantitative Marketing, ESSEC Business School, Cergy-Pontoise, Frankreich, 20.09.-22.09..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Markov Chain Clustering Model for Studying Dynamics of Customer-Firm Relationships in a Noncontractual Setting
Event 3rd French German Austrian Conference on Quantitative Marketing
Year 2007
Date 20.09.-22.09.
Country France
Location ESSEC Business School, Cergy-Pontoise

Associations

People
Reutterer, Thomas (Details)
Tüchler, Regina (Former researcher)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Statistics and Mathematics IN (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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