Quotation Franke, Nikolaus, Steger, Christoph. 2007. Does Individualization Pay? Measuring Customer Benefit of Individualized, Segment-Specific, and Mass Marketing Products in the Newspaper Market. Summer Marketing Educators' Conference (AMA), Washington, DC, Vereinigte Staaten/USA, 03.08.-06.-08..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Does Individualization Pay? Measuring Customer Benefit of Individualized, Segment-Specific, and Mass Marketing Products in the Newspaper Market
Event Summer Marketing Educators' Conference (AMA)
Year 2007
Date 03.08.-06.-08.
Country United States/USA
Location Washington, DC

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People
Franke, Nikolaus (Details)
Steger, Christoph (Former researcher)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
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