Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2007. Hedonic and Utilitarian Customer Types in Evolved and Created Retail
Agglomerations - An Empirical Study. In Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, Hrsg. Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna, 1639-1687. Saarbruecken, Germany:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations - An Empirical Study |
| Title of whole publication | Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29 |
| Editor | Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna |
| Page from | 1639 |
| Page to | 1687 |
| Location | Saarbruecken, Germany |
| Year | 2007 |
Associations
- People
- Teller, Christoph (Former researcher)
- Reutterer, Thomas (Details)
- Schnedlitz, Peter (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)