Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2007. Hedonic and Utilitarian Customer Types in Evolved and Created Retail
Agglomerations - An Empirical Study. In Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, Hrsg. Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna, 1639-1687. Saarbruecken, Germany:
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations - An Empirical Study |
Title of whole publication | Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29 |
Editor | Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna |
Page from | 1639 |
Page to | 1687 |
Location | Saarbruecken, Germany |
Year | 2007 |
Associations
- People
- Teller, Christoph (Former researcher)
- Reutterer, Thomas (Details)
- Schnedlitz, Peter (Details)
- Organization
- Service Marketing and Tourism IN (Details)
- Retailing and Marketing IN (Details)