Quotation Reutterer, Thomas. 2007. Dynamische Kundensegmentierung zur Unterstützung von Direktmarketingaktionen. 3. Data Mining Konferenz des EC3 (E-Commerce Competence Center), Tech Gate Wien, 20.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language German
Title Dynamische Kundensegmentierung zur Unterstützung von Direktmarketingaktionen
Event 3. Data Mining Konferenz des EC3 (E-Commerce Competence Center)
Location Tech Gate Wien
Date June 20, 2007

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Reutterer, Thomas (Details)
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Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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