March, Nicolas, Reutterer, Thomas. 2008. Building an Association Rules Framework for Target Marketing. In Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications, Hrsg. Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker, 439-446. Berlin: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Building an Association Rules Framework for Target Marketing |
| Title of whole publication | Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications |
| Editor | Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker |
| Page from | 439 |
| Page to | 446 |
| Location | Berlin |
| Publisher | Springer |
| Year | 2008 |
Associations
- People
- Reutterer, Thomas (Details)
- External
- March, Nicolas
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)