Quotation March, Nicolas, Reutterer, Thomas. 2008. Building an Association Rules Framework for Target Marketing. In Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications, Hrsg. Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker, 439-446. Berlin: Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Building an Association Rules Framework for Target Marketing
Title of whole publication Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications
Editor Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker
Page from 439
Page to 446
Location Berlin
Publisher Springer
Year 2008

Associations

People
Reutterer, Thomas (Details)
External
March, Nicolas
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
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