Quotation Meyer, Michael, Reutterer, Thomas. 2007. Sampling-Methoden in der Markforschung: Wie man Untersuchungseinheiten auswählen kann. In Qualitative Marktforschung, Hrsg. Buber, Renate, Holzmüller, Hartmut, 229-246. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Sampling-Methoden in der Markforschung: Wie man Untersuchungseinheiten auswählen kann
Title of whole publication Qualitative Marktforschung
Editor Buber, Renate, Holzmüller, Hartmut
Page from 229
Page to 246
Location Wiesbaden
Publisher Gabler
Year 2007
Reviewed? Y

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Meyer, Michael (Details)
Reutterer, Thomas (Details)
Organization
Service Marketing and Tourism IN (Details)
Institute for Nonprofit Management IN (Details)
Competence Center for Nonprofit Organizations and Social Entrepreneurship WE (Details)
Retailing and Marketing IN (Details)
Research Institute for Computational Methods FI (Details)
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