Prandelli, Emanuela, Schreier, Martin. 2007. Customer reaction to NPD empowerment: Evidence from the Diesel windows display competition. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Customer reaction to NPD empowerment: Evidence from the Diesel windows display competition |
| Event | 5th International Workshop on User Innovation |
| Year | 2007 |
| Date | 27.06.-28.06. |
| Country | Denmark |
| Location | Copenhagen |
Associations
- People
- Schreier, Martin (Details)
- External
- Prandelli, Emanuela
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)