Penz, Elfriede, Kirchler, Erich. 2007. Marken: Spielball der postmodernen Konsumkultur. In Psychologie der Markenführung, Hrsg. Arnd Florack, Martin Scarabis, Ernst Primosch, 41-58. München: Vahlen.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Marken: Spielball der postmodernen Konsumkultur |
Title of whole publication | Psychologie der Markenführung |
Editor | Arnd Florack, Martin Scarabis, Ernst Primosch |
Page from | 41 |
Page to | 58 |
Location | München |
Publisher | Vahlen |
Year | 2007 |
Reviewed? | Y |
ISBN | 978-3800633524 |
Associations
- People
- Penz, Elfriede (Details)
- External
- Kirchler, Erich (Institut für Psychologie, Austria)
- Organization
- Institute for International Marketing Management IN (Details)