Quotation Buber, Renate, Zelger, Josef. 2007. Die Methode GABEK - Optionen für die Marketingforschung. Berliner Methodentage 2007 (BMT 2007), Berlin, Deutschland, 29.06.-30.06..


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Die Methode GABEK - Optionen für die Marketingforschung
Event Berliner Methodentage 2007 (BMT 2007)
Year 2007
Date 29.06.-30.06.
Country Germany
Location Berlin

Associations

People
Buber, Renate (Details)
External
Zelger, Josef (Universität Innsbruck, Austria)
Organization
Institute for Retailing & Data Science IN (Details)
Google Scholar: Search