Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. How Consumers'
Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products. 14th International Product Development Management Conference, Porto, Portugal, 10.06.-12.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | How Consumers' Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products |
| Event | 14th International Product Development Management Conference |
| Year | 2007 |
| Date | 10.06.-12.06. |
| Country | Portugal |
| Location | Porto |
Associations
- People
- Schreier, Martin (Details)
- Oberhauser, Stefan (Former researcher)
- Prügl, Reinhard (Former researcher)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)