Quotation Franke, Nikolaus, Steger, Christoph. 2007. Mass Marketing, Segmentation, or Individualization? An Empirical Analysis of Customer Value of Stadard, Segment-Specific and Individualized Products. 14th International Product Development Management Conference, Porto, Portugal, 10.06.-12.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Mass Marketing, Segmentation, or Individualization? An Empirical Analysis of Customer Value of Stadard, Segment-Specific and Individualized Products
Event 14th International Product Development Management Conference
Year 2007
Date 10.06.-12.06.
Country Portugal
Location Porto

Associations

Projects
The IDtown project: User interaction with a toolkit
People
Franke, Nikolaus (Details)
Steger, Christoph (Former researcher)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
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