Buber, Renate, Ruso, Bernhart, Gadner, Johannes. 2007. Mixed-Model-Design. Die Nutzung von Ruhezonen in Einkaufszentren. In Qualitative Marktforschung. Konzepte-Methoden-Analysen, Hrsg. Buber, Renate, Holzmüller, Hartmut H., 883-901. Wiesbaden: Gabler.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Mixed-Model-Design. Die Nutzung von Ruhezonen in Einkaufszentren |
| Title of whole publication | Qualitative Marktforschung. Konzepte-Methoden-Analysen |
| Editor | Buber, Renate, Holzmüller, Hartmut H. |
| Page from | 883 |
| Page to | 901 |
| Location | Wiesbaden |
| Publisher | Gabler |
| Year | 2007 |
| Reviewed? | Y |
| ISBN | 978-3-8349-0229-0 |
Associations
- People
- Buber, Renate (Details)
- External
- Gadner, Johannes (Institut für Wissensorganisation, Austria)
- Ruso, Bernhart (Institut für Wissensorganisation, Austria)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)