Schreier, Martin, Prügl, Reinhard. 2007. Advancing our understanding of lead user theory: Antecedents of consumers lead userness. 36th EMAC (European Marketing Academy) Conference, Reykjavik, Island, 22.05.-25.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Advancing our understanding of lead user theory: Antecedents of consumers lead userness |
| Event | 36th EMAC (European Marketing Academy) Conference |
| Year | 2007 |
| Date | 22.05.-25.05. |
| Country | Iceland |
| Location | Reykjavik |
Associations
- People
- Schreier, Martin (Details)
- Prügl, Reinhard (Former researcher)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)