Quotation Franke, Nikolaus, Steger, Christoph. 2007. Does Individualization Pay? Measuring Customer Value Of Individualized, Segment-Specific, And Mass Marketing Products In The Newspaper Market. EURAM07 - European Academy of Management, Paris, Frankreich, 16.05.-19.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Does Individualization Pay? Measuring Customer Value Of Individualized, Segment-Specific, And Mass Marketing Products In The Newspaper Market
Event EURAM07 - European Academy of Management
Year 2007
Date 16.05.-19.05.
Country France
Location Paris

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People
Franke, Nikolaus (Details)
Steger, Christoph (Former researcher)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
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