Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. Consumers Lead Userness And The Adoption And Diffusion Of New Products. EURAM07 - European Academy of Management, Paris, Frankreich, 16.05.-19.05.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Consumers Lead Userness And The Adoption And Diffusion Of New Products |
| Event | EURAM07 - European Academy of Management |
| Year | 2007 |
| Date | 16.05.-19.05 |
| Country | France |
| Location | Paris |
Associations
- People
- Schreier, Martin (Details)
- Oberhauser, Stefan (Former researcher)
- Prügl, Reinhard (Former researcher)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)