Schreier, Martin, Prügl, Reinhard. 2007. Consumers Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct. EURAM07 - European Academy of Management, Paris, Frankreich, 16.05.-19.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Consumers Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct |
| Event | EURAM07 - European Academy of Management |
| Year | 2007 |
| Date | 16.05.-19.05. |
| Country | France |
| Location | Paris |
Associations
- People
- Schreier, Martin (Details)
- Prügl, Reinhard (Former researcher)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)