Quotation Boztug, Yasemin, Reutterer, Thomas. 2007. Searching Appropriate Market Basket Ensembles with Data-Driven Methods – A Comparison to Ad Hoc Results. INFORMS Marketing Science Conference, Singapore, Singapur, 28.06.-30.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Searching Appropriate Market Basket Ensembles with Data-Driven Methods – A Comparison to Ad Hoc Results
Event INFORMS Marketing Science Conference
Year 2007
Date 28.06.-30.06.
Country Singapore
Location Singapore

Associations

People
Reutterer, Thomas (Details)
External
Boztug, Yasemin (Humboldt-Universität zu Berlin, Germany)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
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