Boztug, Yasemin, Reutterer, Thomas. 2007. A Stepwise Approach for Modeling Cross-Category Effects in the Fast Moving Consumer Goods Industry. 69. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V., Paderborn, Deutschland, 31.05.-02.06..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | A Stepwise Approach for Modeling Cross-Category Effects in the Fast Moving Consumer Goods Industry |
Event | 69. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V. |
Year | 2007 |
Date | 31.05.-02.06. |
Country | Germany |
Location | Paderborn |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Boztug, Yasemin (Humboldt-Universität zu Berlin, Germany)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)