Quotation Boztug, Yasemin, Reutterer, Thomas. 2007. A Stepwise Approach for Modeling Cross-Category Effects in the Fast Moving Consumer Goods Industry. 69. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V., Paderborn, Deutschland, 31.05.-02.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Stepwise Approach for Modeling Cross-Category Effects in the Fast Moving Consumer Goods Industry
Event 69. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V.
Year 2007
Date 31.05.-02.06.
Country Germany
Location Paderborn

Associations

People
Reutterer, Thomas (Details)
External
Boztug, Yasemin (Humboldt-Universität zu Berlin, Germany)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
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