Boztug, Yasemin, Reutterer, Thomas. 2007. A Stepwise Approach for Modeling Cross-Category Effects in the Fast Moving Consumer Goods Industry. 69. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V., Paderborn, Deutschland, 31.05.-02.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | A Stepwise Approach for Modeling Cross-Category Effects in the Fast Moving Consumer Goods Industry |
| Event | 69. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V. |
| Year | 2007 |
| Date | 31.05.-02.06. |
| Country | Germany |
| Location | Paderborn |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Boztug, Yasemin (Humboldt-Universität zu Berlin, Germany)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)