Teller, Christoph, Reutterer, Thomas. 2007. Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations. 14th EIRASS International Conference on Recent Advances in Retailing & Services Science, San Francisco, Vereinigte Staaten/USA, 27.06.-02.07..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations |
| Event | 14th EIRASS International Conference on Recent Advances in Retailing & Services Science |
| Year | 2007 |
| Date | 27.06.-02.07. |
| Country | United States/USA |
| Location | San Francisco |
Associations
- People
- Teller, Christoph (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)