Teller, Christoph, Reutterer, Thomas. 2007. Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations. 14th EIRASS International Conference on Recent Advances in Retailing & Services Science, San Francisco, Vereinigte Staaten/USA, 27.06.-02.07..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations |
Event | 14th EIRASS International Conference on Recent Advances in Retailing & Services Science |
Year | 2007 |
Date | 27.06.-02.07. |
Country | United States/USA |
Location | San Francisco |
Associations
- People
- Teller, Christoph (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)