Boztug, Yasemin, Reutterer, Thomas. 2008. A Combined Approach for Segment-Specific Analysis of Market Basket Data. European Journal of Operational Research (EJOR) 187 (1): 294-312.
BibTeX
Tags
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | European Journal of Operational Research (EJOR) |
| Citation Index | SCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | FIN-A, INF-A, STRAT-A, VW-B, WH-A |
| Language | German |
| Title | A Combined Approach for Segment-Specific Analysis of Market Basket Data |
| Volume | 187 |
| Number | 1 |
| Year | 2008 |
| Page from | 294 |
| Page to | 312 |
| Reviewed? | Y |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Boztug, Yasemin (Humboldt-Universität zu Berlin, Germany)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)