March, Nicolas, Reutterer, Thomas. 2007. Building an Association Rules Framework for Target Marketing. 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Freiburg, Deutschland, 07.03.-09.03.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Building an Association Rules Framework for Target Marketing |
| Event | 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl) |
| Year | 2007 |
| Date | 07.03.-09.03 |
| Country | Germany |
| Location | Freiburg |
Associations
- People
- Reutterer, Thomas (Details)
- External
- March, Nicolas (Germany)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)