Quotation March, Nicolas, Reutterer, Thomas. 2007. Building an Association Rules Framework for Target Marketing. 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Freiburg, Deutschland, 07.03.-09.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Building an Association Rules Framework for Target Marketing
Event 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl)
Year 2007
Date 07.03.-09.03
Country Germany
Location Freiburg

Associations

People
Reutterer, Thomas (Details)
External
March, Nicolas (Germany)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
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