Schweiger, Günter, Reindl, Anje . 2006. Stabilität und Kontinuität von Länderimages dargestellt anhand einer Studie aus Indonesien. transfer - Werbeforschung & Praxis (2+3): 28-33.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Transfer. Werbeforschung & Praxis |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Stabilität und Kontinuität von Länderimages dargestellt anhand einer Studie aus Indonesien |
| Number | 2+3 |
| Year | 2006 |
| Page from | 28 |
| Page to | 33 |
| Reviewed? | Y |
Associations
- People
- Schweiger, Günter (Details)
- External
- Reindl, Anje
- Organization
- Marketing DP (Details)
- Marketing and Consumer Research IN (Details)