Zins, Andreas, Grabler, Klaus. 2006. A balanced scorecard approach for tourism in Thailand. Applying KPIs and benchmarking tools
. Bangkok, Wien: Institut für Tourismus und Freizeitwirtschaft.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Research report, expert opinion |
| Language | English |
| Title | A balanced scorecard approach for tourism in Thailand. Applying KPIs and benchmarking tools |
| Location | Bangkok, Wien |
| Academic institution | Institut für Tourismus und Freizeitwirtschaft |
| Year | 2006 |
Associations
- People
- Zins, Andreas (Former researcher)
- Grabler, Klaus (Former researcher)
- Organization
- Service Marketing and Tourism IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5333 Business management (Details)
- 5359 Controlling (Details)