Zins, Andreas, Grabler, Klaus. 2006. A balanced scorecard approach for tourism in Thailand. Applying KPIs and benchmarking tools
. Bangkok, Wien: Institut für Tourismus und Freizeitwirtschaft.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Research report, expert opinion |
Language | English |
Title | A balanced scorecard approach for tourism in Thailand. Applying KPIs and benchmarking tools |
Location | Bangkok, Wien |
Academic institution | Institut für Tourismus und Freizeitwirtschaft |
Year | 2006 |
Associations
- People
- Zins, Andreas (Former researcher)
- Grabler, Klaus (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5333 Business management (Details)
- 5359 Controlling (Details)